We recently wrapped up a large project with Clear Ink to build a new Small Business Product Chooser for Cisco. The result is an interactive tool that gives small business owners and IT staff a way to determine the best Cisco network hardware and software for their companies needs. The Product Chooser guides users through different product configuration options, asking them questions and offering simple descriptions and diagrams. At any point in the experience the user can change their mind and explore other sets of options. At the end, users are presented with a set of recommendations that they can compare side by side and proceed to purchase the products online or get in touch with a local reseller.
